Which famous Broadway musical initially closed after only 16 performances in 1964, but after a strategic product relaunch in 1974 became one of the longest-running shows in Broadway history?

In the performing arts, product launches can make or break a production's success. Sometimes, a show that initially flops can be revived with strategic relaunching techniques, transforming it into a legendary success. This phenomenon has occurred throughout theater history, with some of Broadway's most iconic shows experiencing rocky debuts before their triumphant returns. Test your knowledge of performing arts product relaunch strategies with this trivia question!

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