Which CEO founded the '1% for the Planet' initiative, committing to donate 1% of sales to environmental causes and inspiring thousands of companies to follow suit?

The natural products industry has seen remarkable leadership transformations over the past decades, with visionary CEOs implementing groundbreaking sustainability initiatives. This trivia question tests your knowledge about influential leaders who have shaped eco-friendly retail practices and pioneered conservation efforts through their corporate policies. How well do you know the executives behind the green retail revolution?

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• Yvon Chouinard (Patagonia)
• John Mackey (Whole Foods Market)
• Gary Erickson (Clif Bar)
• Sally Jewell (REI)

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