Which retailer launched the 'Artisan Heritage' campaign that collaborated with over 2,000 traditional craftspeople across 5 continents and increased their quarterly sales by 37%?

Traditional practices and cultural heritage are increasingly being leveraged in retail marketing strategies. Companies are finding innovative ways to incorporate cultural elements into their campaigns to create authentic connections with consumers. This poll tests your knowledge about a groundbreaking cultural marketing campaign that revitalized traditional craftsmanship while achieving remarkable sales growth.

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Anthropologie
Uniqlo
West Elm
Zara Home