Which traditional cultural practice did luxury brand Hermès honor by appointing master bamboo weaver Jiro Yonezawa as their first Japanese 'Cultural Ambassador' in 2018?

Cultural traditions have long been leveraged by brands seeking authentic connections with consumers. In recent years, companies have increasingly turned to cultural ambassadors who embody traditional values while bridging the gap to modern audiences. This strategic approach helps brands establish credibility within specific cultural contexts while honoring heritage. Test your knowledge about this fascinating intersection of tradition and modern marketing strategy!

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Bamboo basket weaving (Kagome)
Pottery making (Yakimono)
Paper folding (Origami)
Calligraphy (Shodo)