Which famous brand completely transformed its market position with the tagline change from "Tires are what we do" to "Because so much is riding on your tires"?

Brand taglines can sometimes become more recognizable than the products themselves. These powerful phrases have shaped consumer perceptions and driven market success. Some of the most memorable taglines in business history weren't the original ones - they evolved through strategic marketing decisions. This poll tests your knowledge of how one iconic tagline transformation fundamentally altered a company's market position and consumer perception.

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Michelin
Goodyear
Bridgestone
Pirelli