Which sports brand first introduced interactive 'smart mirrors' in their flagship stores that allow customers to virtually try on apparel without changing clothes?

The intersection of technology and sports retail has transformed how athletes shop and brands connect with customers. From augmented reality fitting rooms to AI-powered recommendation engines, sports retailers are embracing digital transformation to enhance the customer experience. Test your knowledge about one pioneering sports brand that revolutionized in-store technology to create immersive shopping experiences.

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Nike with their Nike Pro Mirrors, launched in 2015 in their New York Innovation Hub
Adidas with their Adidas Virtual Fitting system, introduced in their Berlin concept store in 2016
Under Armour with their UA Tech Mirrors, debuted in their Chicago Brand House in 2017
Puma with their Puma Interactive Fitting Experience, implemented in their London flagship in 2018