Which innovative experiential marketing strategy helped the Broadway musical 'Hamilton' achieve unprecedented audience engagement before its mainstream success?

The performing arts industry has embraced digital innovation to enhance audience engagement and create memorable experiences. From interactive installations in theater lobbies to mobile apps that provide behind-the-scenes content, performing arts organizations are finding creative ways to connect with patrons. Test your knowledge about how experiential marketing is transforming the performing arts landscape!

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Ham4Ham: Free mini-performances outside the theater with lottery ticket giveaways, creating viral social media content
Digital stage projections allowing audience members to vote on alternative endings via smartphone app
Hamilton VR experience where patrons could virtually 'join' the cast on stage through headsets in the lobby
Blockchain-based collectible digital programs that unlocked exclusive content as viewers attended multiple performances