Which iconic brand mascot was retired in 2002 causing public backlash, only to be brought back in 2004 after sales declined by approximately 20%?

Brand mascots and icons have played crucial roles in company identities for decades. Some have been retired and later revived due to consumer nostalgia and marketing strategy shifts. This trivia question explores a famous case of brand icon resurrection that significantly impacted a company's market position and consumer perception after its controversial retirement.

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• The Planters Mr. Peanut
• The Keebler Elves
• The Burger King 'King' character
• The M&M's spokescandies

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