Which major bookstore chain launched a sophisticated recommendation system called 'Just for You' in 2015 that analyzes purchase history and browsing behavior to create personalized book suggestions for its loyalty program members?

The book retail landscape has dramatically evolved in the digital age. Major bookstore chains have had to reinvent themselves to compete with online retailers, implementing innovative technologies and personalization strategies. This trivia question explores how one of the largest bookstore retailers transformed its business model through digital innovation and customer analytics to remain relevant in the changing literary marketplace.

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Barnes & Noble
Books-A-Million
Powell's Books
Waterstones