Which sports product innovation, launched in 2022, was quickly discontinued after its biometric sensors caused widespread skin irritation, resulting in a massive recall and approximately $900 million in losses?

Even major sports brands occasionally strike out with new products. In 2022, one leading athletic apparel company invested heavily in what they believed would be revolutionary sports technology, only to see it become one of the most expensive failures in sports retail history. Test your knowledge of this notorious product development miscalculation that cost its company nearly $1 billion in losses.

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Nike's Adapt BB 3.0 self-lacing basketball shoes
Under Armour's Iso-Chill Neural training shirts with embedded cooling sensors
Adidas PulseBoost HD Smart running shoes with integrated GPS tracking
Fitbit Surge Elite smartwatches with continuous performance monitoring