In the 1970s, how did Celestron revolutionize its brand positioning in the consumer telescope market?

Celestron is one of the most recognizable brands in amateur astronomy equipment. Their market positioning strategy in the 1970s fundamentally changed how telescope manufacturers approached the consumer market and created a new category of products. This poll tests your knowledge of this pivotal moment in astronomy retail history that helped democratize stargazing for generations of amateur astronomers.

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By introducing the first mass-produced Schmidt-Cassegrain telescopes at affordable price points, positioning themselves between toy telescopes and professional equipment
By exclusively targeting professional observatories and universities, abandoning the consumer market entirely
By pioneering the first computerized telescope mounts, making star location automated for the first time
By focusing solely on telescope accessories while outsourcing actual telescope production to Japanese manufacturers