Which ride-sharing company conducted extensive market research that led them to rebrand from 'UberCab' to simply 'Uber' in 2011, a crucial decision that helped them expand beyond just taxi services?

The ride-sharing industry has dramatically transformed urban transportation over the past decade. Companies have revolutionized how people move through cities, disrupting traditional taxi services and public transportation models. This trivia question explores the market research behind one of the most significant strategic pivots in the industry's history, which ultimately changed the competitive landscape of transportation services worldwide.

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Uber
Lyft
DiDi
Grab