Which transportation company was the first to introduce a mobile app-based loyalty program that used geolocation to automatically award points without requiring physical tickets or card scans?

Test your knowledge about innovative customer loyalty programs in the transportation industry! Airlines, rideshare companies, and public transit systems have developed sophisticated ways to retain customers and gather valuable market data. This trivia question explores how one major transportation company revolutionized customer loyalty tracking with a technological breakthrough that changed the industry.

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Uber, with their UberRewards program in 2016
JetBlue, with their TrueBlue Points Pooling system in 2013
Virgin America, with their Elevate Status Match program in 2014
Deutsche Bahn, with their BahnBonus Mobile program in 2015