Which gaming company first launched a fully-functional virtual store inside Fortnite where players could purchase real-world merchandise that would be delivered to their homes?

The gaming industry has been pioneering innovative retail strategies, particularly in virtual worlds and metaverse environments. Major gaming companies have been experimenting with in-game stores, virtual try-ons, and exclusive digital product launches that blur the line between physical and digital retail. This poll tests your knowledge about a groundbreaking retail collaboration that changed how gamers purchase merchandise.

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Nike, with their 'Nikeland' store in 2021
Gucci, with their 'Gucci Garden' experience in 2020
Adidas, with their 'Virtual Gear' store in 2022
Balenciaga, with their 'Fashion Fortress' in 2021