Which major film studio launched the first comprehensive digital loyalty program that rewarded fans for watching trailers, sharing content, and purchasing merchandise across multiple franchises?

In today's competitive entertainment landscape, major film studios have developed innovative loyalty programs to maintain audience engagement beyond the theater experience. These programs reward dedicated fans with exclusive content, early access to trailers, special merchandise, and even premiere invitations. Test your knowledge about how Hollywood studios build long-term relationships with their audiences through these customer retention strategies.

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• Warner Bros. with 'DC Universe Insiders' in 2016
• Disney with 'Disney Movie Rewards' in 2014
• Universal Pictures with 'Universal Backstage Pass' in 2017
• Sony Pictures with 'Sony Cinema Club' in 2015

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