Which company is credited with creating the first modern customer loyalty program in 1981 that used a magnetic stripe card to track and reward customer purchases?

Customer loyalty programs revolutionized retail marketing by creating systematic ways to reward repeat customers. These programs have evolved dramatically since their inception, transforming how brands build relationships with consumers. Test your knowledge about the origins of this influential retail innovation that changed shopping behavior forever!

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• American Airlines (AAdvantage program)
• Marriott Hotels (Marriott Rewards)
• Sperry & Hutchinson (S&H Green Stamps)
• Starbucks (Starbucks Rewards)

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