Which company's loyalty program was the first to use purchase data to generate personalized coupons and is credited with increasing their revenue by over $2 billion within the first year of implementation?

Loyalty programs have evolved dramatically over the past few decades, transforming from simple punch cards to sophisticated ecosystems that drive customer retention and valuable data collection. Major companies have pioneered innovative approaches that changed how businesses think about customer loyalty. Test your knowledge about a groundbreaking loyalty program that revolutionized the retail industry!

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Tesco's Clubcard (1995)
American Airlines' AAdvantage (1981)
Starbucks Rewards (2008)
Amazon Prime (2005)