Which athletic footwear company first introduced the 'drawer-style' sliding shoe box design that has now become an industry standard for premium sneakers?

Test your knowledge about innovative packaging designs in the sports industry! Athletic equipment and apparel packaging has evolved significantly over the decades, balancing functionality, sustainability, and brand storytelling. Companies invest millions in creating memorable unboxing experiences while addressing environmental concerns. This trivia question focuses on a groundbreaking packaging innovation that changed how premium athletic footwear is presented to consumers.

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Nike with their premium Jordan Brand line in 2006
Adidas with their Originals collection in 2008
Under Armour with their Curry signature series in 2013
Puma with their collaboration with designer Philippe Starck in 2004