Which Broadway show pioneered the concept of a dedicated year-round retail store outside the theater, creating a new revenue stream model widely adopted by other productions?

The performing arts industry has evolved its merchandise and retail strategies significantly over the decades. From small souvenir stands to sophisticated multi-channel retail operations, theaters and performance venues have transformed how they engage audiences through merchandise. This poll tests your knowledge about an innovative retail strategy that changed how Broadway shows connect with fans beyond the stage.

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The Phantom of the Opera
Les Misérables
Cats
Wicked