Which 1999 horror film pioneered viral marketing with a fake documentary website that many viewers believed was real, helping turn a $60,000 budget film into a $248 million box office success?

Test your knowledge of groundbreaking film and television advertising campaigns that changed the entertainment industry! Many successful movies and shows owe their cultural impact to innovative marketing strategies that captivated audiences before they even entered theaters or turned on their TVs. From viral campaigns to revolutionary slogans, this trivia explores the marketing genius behind some of Hollywood's biggest successes.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream