Which artist pioneered the 'surprise album drop' marketing strategy in 2013 that has since been adopted by numerous major artists?

The music industry has seen some revolutionary marketing campaigns that completely transformed how artists connect with fans. From surprise album drops to innovative merchandise bundles, marketing in music has evolved dramatically. This trivia tests your knowledge about one of the most influential marketing strategies that changed the industry landscape. Do you know which artist pioneered this game-changing approach?

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• Beyoncé with her self-titled visual album
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Radiohead with 'In Rainbows'

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