Which innovative digital marketing strategy did Spotify introduce in 2015 that revolutionized music promotion by allowing artists and labels to target listeners based on listening habits?

The music industry has undergone dramatic transformations in how artists and labels market their products. Digital marketing strategies have revolutionized music promotion, creating new pathways for artists to reach audiences and for fans to discover music. This trivia question focuses on a pivotal digital marketing innovation that changed how music is promoted and consumed in the streaming era.

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