Which celebrity's cosmetics brand broke industry records by selling out completely within minutes of its first launch in 2015, and reached a valuation of $1 billion in just 18 months?

While many celebrities endorse products, some have taken it a step further by creating their own successful retail empires. From cosmetics to clothing, tech to tequila, these famous entrepreneurs have leveraged their personal brand into billion-dollar businesses. This trivia question focuses on one of the most remarkable celebrity product launches that defied industry expectations and created a new standard for celebrity retail ventures.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Jessica Alba's Honest Beauty