Which retail brand famously changed its signature color from blue to yellow in 1996, resulting in a 10% sales increase and an estimated $1 billion gain in brand value?

Brand colors can significantly impact consumer perception and purchase decisions. Research shows color can increase brand recognition by up to 80% and influence up to 85% of consumer purchasing decisions. Behind these carefully selected color palettes are strategic decisions worth millions—sometimes billions—in market value. Test your knowledge about one of the most significant color-related decisions in retail history that transformed a brand's performance.

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Best Buy (from navy blue to yellow and black)
IKEA (from royal blue to yellow and blue)
Walmart (from dark blue to yellow sunburst logo)
Circuit City (from blue to yellow and red)