Which athlete became the first to sign a lifetime endorsement deal with Nike valued at over $1 billion?

Athlete endorsements have transformed the sports business landscape, creating powerful brand partnerships that transcend the playing field. From signature shoes to lifestyle brands, these deals have grown from modest beginnings to industry-defining contracts worth hundreds of millions. This trivia question focuses on a historic milestone in sports product endorsement history - the first athlete to sign a billion-dollar lifetime endorsement deal with a major sportswear company.

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams