Which retailer first launched a widely-adopted virtual reality app that allowed customers to visualize furniture in their homes before purchasing?

Virtual reality has revolutionized how retailers connect with customers, creating immersive shopping experiences that bridge the gap between online convenience and in-store engagement. From virtual fitting rooms to interactive product demonstrations, VR technology has transformed the retail landscape. Test your knowledge about a pivotal moment in retail VR history that changed how consumers interact with products before purchase.

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