Which global coffee chain's logo features a twin-tailed siren (or melusine) from Greek mythology, chosen specifically to represent the seafaring history of coffee and the company's nautical origins?

The world of retail and consumer products has often drawn inspiration from mythology and folklore for branding, packaging design, and storytelling. Companies leverage the rich symbolism and universal appeal of ancient tales to create memorable products and campaigns. Test your knowledge of how mythological elements have been incorporated into famous brand identities and packaging designs throughout retail history.

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Starbucks
Costa Coffee
Peet's Coffee
Dunkin' Donuts