Which astronomical event created a billion-dollar consumer products industry with its own pricing strategy that peaked in 2017?

Did you know that astronomical phenomena can significantly influence consumer behavior and retail sales? From lunar calendars dictating shopping festivals in Asia to meteor shower viewing parties creating merchandise opportunities, the cosmos has a surprising impact on retail strategy. This trivia question explores how one major astronomical event created a unique consumer products phenomenon and reshaped an entire market segment.

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• The 2017 Total Solar Eclipse across the United States
• The 2015 Pluto New Horizons flyby
• The 2016 discovery of the TRAPPIST-1 exoplanet system
• The 2018 Mars Opposition (closest approach to Earth)

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