Which film's product placement deal with a candy brand reportedly led to a 65% sales increase, establishing the modern template for movie merchandise partnerships?

Product placement has become a sophisticated art form in modern cinema and television. What started as subtle brand appearances has evolved into multi-million dollar strategic partnerships that can make or break a product's market position. This poll tests your knowledge about one of the most famous product placement deals in film history that changed how studios approach brand partnerships forever.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
Back to the Future (1985) with Pepsi and Nike
James Bond: Casino Royale (2006) with Omega watches