Which architecture firm was the first to win a Cannes Lion award for their revolutionary brand identity system that dynamically changes based on project typologies?

Test your knowledge about how architecture firms have leveraged brand identity to distinguish themselves in the competitive design marketplace. The most successful architecture practices don't just create remarkable buildings—they build powerful brand identities that communicate their design philosophy, values, and unique approach to the built environment. This question explores a pivotal moment in architectural branding history.

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Bjarke Ingels Group (BIG), with their responsive 'Yes is More' branding system in 2013
Foster + Partners, with their 'Architecture of Optimism' visual identity in 2015
Zaha Hadid Architects, with their 'Parametric Brand Evolution' system in 2014
OMA/Rem Koolhaas, with their 'Content-Driven Identity' framework in 2012