Which transportation company launched the world's first major modern frequent flyer loyalty program in 1981, revolutionizing customer retention in the travel industry?

Loyalty programs have become a cornerstone of customer retention across many industries, but the transportation sector was one of the early pioneers. These programs have evolved dramatically since their inception, transforming how passengers choose their preferred transportation providers and creating entire ecosystems of partnerships and rewards. Test your knowledge about the history and impact of these innovative customer retention strategies in the transportation industry.

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