Which presidential campaign slogan notably broke from the tradition of optimistic messaging by directly addressing a national crisis?

Campaign slogans are powerful tools in political branding that can define presidencies and shape public perception. These carefully crafted phrases aim to distill complex political platforms into memorable soundbites that resonate with voters. Throughout American history, certain campaign slogans have transcended elections to become embedded in our cultural consciousness, while others quickly fade from memory. Test your knowledge of these political marketing masterpieces and see if you can identify which famous slogan broke tradition by focusing on crisis rather than optimism.

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Jimmy Carter's "A Leader, For A Change" (1976)
Franklin D. Roosevelt's "A New Deal for the American People" (1932)
Barack Obama's "Change We Can Believe In" (2008)
Ronald Reagan's "Let's Make America Great Again" (1980)