Which global retailer pioneered the 'Festival of Lights' campaign that respectfully incorporated authentic Diwali traditions while setting the trend for cultural marketing in retail?

Cultural festivals provide unique retail opportunities around the world. From Diwali's shopping season in India to Japan's gift-giving traditions during Obon, retailers often create specialized marketing campaigns to capitalize on these cultural moments. This trivia tests your knowledge about how major retailers have adapted their strategies to honor and participate in global cultural traditions while expanding their market reach.

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Walmart with their 2013 'Celebrate the Light Within' campaign featuring traditional diya lamps and offering specialized gift bundles
IKEA with their 2015 'Illuminate Your Traditions' campaign that included DIY rangoli kits and donating proceeds to Indian artisan communities
Amazon with their 2016 'Festival Shopping Made Simple' campaign offering curated Diwali gift sets and traditional home decor
Target with their 2014 'Traditions of Joy' campaign featuring family celebration bundles and special in-store cultural demonstrations