Which Broadway show pioneered the 'rush ticket' marketing strategy that later became an industry standard for attracting younger audiences?

The performing arts industry relies heavily on innovative marketing strategies to fill seats and create buzz around productions. From traditional newspaper ads to digital campaigns and influencer partnerships, theaters and production companies have evolved their approach to audience engagement. This trivia question explores a groundbreaking marketing campaign that changed how Broadway shows attract audiences. Test your knowledge of performing arts marketing history!

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Rent (1996)
The Phantom of the Opera (1988)
Hamilton (2015)
Wicked (2003)