Which scientific product's marketing campaign first utilized 'citizen scientists' to demonstrate real-world applications, creating a movement that helped establish modern crowdsourced research?

Marketing in the scientific industry has evolved dramatically over the decades, with certain products becoming iconic through groundbreaking marketing strategies. From laboratory equipment to pharmaceutical breakthroughs, the way scientific innovations are presented to the public and professionals alike has shaped our perception and adoption of crucial technologies. Test your knowledge about some of the most influential marketing campaigns that helped revolutionary scientific products reach widespread adoption.

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FoldIt protein-folding game (2008)
SETI@home distributed computing project (1999)
23andMe direct-to-consumer genetic testing (2007)
Makerbot 3D printer community projects (2009)