Which innovative customer loyalty program was first introduced by a major religious text publisher to increase engagement with sacred texts?

The publishing and distribution of religious texts has evolved dramatically with technology and consumer behavior changes. Religious publishers have embraced digital transformation while maintaining traditional formats to serve diverse spiritual communities. This trivia question explores how major religious text publishers have adapted their customer loyalty programs to bridge traditional faith practices with modern consumer engagement.

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Zondervan's 'Scripture Rewards' program offering points for daily Bible reading tracked through their app
Shambhala Publications' 'Dharma Dollars' program providing discounts based on meditation minutes logged
Oxford University Press's 'Sacred Scholar' tiered membership with progressive access to historical religious manuscripts
Al-Furqan Foundation's 'Quranic Quest' offering charitable donations based on completion of scripture studies