Which retailer's Guinness World Record attempt resulted in the largest documented increase in brand recognition within a 24-hour period?

World records aren't just about human feats—they can be powerful marketing tools too! Companies that achieve Guinness World Records often see significant boosts in brand awareness and customer engagement. This trivia tests your knowledge about how world record achievements have impacted retail success and consumer behavior. Do you know which record-breaking retail event generated the most dramatic spike in brand recognition?

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Alibaba's Singles' Day sales record of $38 billion in 2019
LEGO's world's tallest LEGO tower built in Seoul, South Korea
T-Mobile's human magenta ribbon for breast cancer awareness
Nike's largest shoe mosaic displayed in Olympic Park