Which innovative product launch strategy did NASA use to build public excitement for the James Webb Space Telescope before its December 2021 launch?

NASA's James Webb Space Telescope (JWST) represents one of the most significant product launches in modern astronomy. This revolutionary observatory required innovative marketing strategies to communicate its complex capabilities to both scientific communities and the general public. This poll tests your knowledge about the promotional campaign and product launch of this groundbreaking scientific instrument that has transformed our view of the cosmos.

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A real-time 'Where is Webb?' tracker website allowing the public to follow the telescope's journey to its orbit point
A limited edition JWST-themed cryptocurrency that increased in value as the telescope approached its launch date
A series of augmented reality billboards in major cities that showed real-time simulations of what JWST was seeing
A global contest where winners would be the first civilians to receive and analyze images before public release