Which groundbreaking marketing strategy first successfully connected personal telescope purchases with celestial events, creating a 200% sales spike industry-wide in the 2010s?

The astronomy retail sector has evolved dramatically with technological advances and changing consumer interests. From traditional telescope sales to modern astronomy apps and subscription services for night sky viewing experiences, companies have had to adapt their marketing strategies to reach both amateur stargazers and professional astronomers. This poll tests your knowledge about a pivotal marketing campaign that changed how astronomy products are advertised to the general public.

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The 'Comet Chaser' campaign that offered guaranteed refunds if customers couldn't view an advertised comet
The 'Sky Tonight' mobile app integration that allowed telescope manufacturers to send push notifications about viewable phenomena to potential buyers
The 'Celestial Subscription Box' monthly service that paired telescope accessories with calendars of upcoming astronomical events
The 'Stellar Financing' program offering zero-interest payments timed to coincide with major meteor showers and eclipses