Which major food retailer first implemented VR 'taste-before-you-buy' technology that allows customers to virtually sample flavors before purchasing products in-store?

Virtual reality is transforming how consumers interact with food products before purchase. This technology allows shoppers to experience products in new ways, from virtual taste-testing to immersive brand experiences. Test your knowledge about this cutting-edge intersection of food retail and VR technology that's reshaping how we discover, select, and purchase culinary products.

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