Which architectural firm pioneered the concept of 'starchitecture' as a brand positioning strategy, deliberately cultivating celebrity status for its founding architects to attract high-profile commissions?

In the competitive world of architecture firms, brand positioning plays a crucial role in attracting clients and projects. Successful architectural practices often build their brand around signature design philosophies, innovation, sustainability credentials, or specialized expertise. This trivia question tests your knowledge about a groundbreaking architectural firm that redefined brand positioning in the industry through consistent design language and innovation.

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Foster + Partners
Gehry Partners, LLP
Zaha Hadid Architects
Bjarke Ingels Group (BIG)