Which gaming company first implemented a successful 'direct-to-avatar' retail strategy, allowing real-world brands to sell digital clothing and accessories directly to players' in-game characters?

The gaming industry has been pioneering innovative retail experiences through virtual worlds and immersive shopping. Major gaming platforms are increasingly becoming retail destinations where players can purchase both virtual and physical goods. This poll tests your knowledge about how gaming companies are transforming retail experiences through their virtual environments and consumer engagement strategies.

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Epic Games (Fortnite)
Roblox Corporation
Minecraft (Mojang/Microsoft)
Sony (PlayStation Home)