Which artist pioneered the 'surprise drop' digital marketing strategy by releasing a complete album with no prior announcement or traditional promotion in 2013?

Beyond the beats and lyrics, the music industry has created some of the most innovative marketing campaigns in history. These campaigns have transformed how artists connect with fans and how music is consumed. Test your knowledge of game-changing music marketing strategies that redefined the industry landscape and created unprecedented buzz for album releases.

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• Beyoncé with her self-titled visual album 'Beyoncé'
• Taylor Swift with '1989'
• Radiohead with 'In Rainbows'
• Drake with 'If You're Reading This It's Too Late'

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