Which innovative digital marketing campaign by a major telescope manufacturer first utilized augmented reality to let customers 'test' how celestial objects would appear through their products before purchase?

In the competitive world of astronomy product retail, companies employ various marketing techniques to stand out. From telescope manufacturers to planetarium software developers, these businesses face unique challenges in customer engagement. This poll tests your knowledge about a famous digital marketing campaign that revolutionized how astronomy products are promoted to enthusiasts and casual stargazers alike.

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Celestron's 'Stars in Your Hands' AR app (2018)
Meade's 'Virtual Observatory' platform (2019)
Orion's 'SkyView Preview' mobile experience (2017)
Sky-Watcher's 'Cosmic Try-Before-You-Buy' campaign (2020)