Which architecture firm famously repositioned its brand from traditional postmodernism to sustainable design in 2000, becoming one of the first major firms to make environmental responsibility its central brand identity?

In the competitive world of architectural firms, brand positioning is crucial for market differentiation. Some of the world's most renowned architecture firms have undergone significant brand repositioning to adapt to changing markets, sustainability demands, or to recover from reputational challenges. This trivia tests your knowledge of notable brand pivots in architectural history that transformed how these firms were perceived and the markets they could access.

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Foster + Partners
HOK (Hellmuth, Obata + Kassabaum)
Skidmore, Owings & Merrill (SOM)
Gensler