Which retail strategy helped the Guinness Book of World Records become the best-selling copyrighted book series of all time?

The Guinness Book of World Records isn't just a collection of amazing feats—it's also one of the most brilliant product marketing strategies ever conceived. Originally created to settle pub arguments, this reference book transformed into a global phenomenon that has sold more than 143 million copies in 100+ countries. This poll tests your knowledge about how this record-keeping publication became a record-breaking product itself, changing how companies approach branded content marketing forever.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

It was originally given away free with beer purchases to boost Guinness brewery sales
It was the first book sold exclusively through television shopping channels
It pioneered the subscription box model, delivering monthly record updates
It was the first major publication to use QR codes linking to online content