Which athlete's endorsement deal fundamentally transformed sports marketing when the 'Air Jordan' line was launched in 1984, defying NBA uniform rules and creating a billion-dollar brand?

In the world of sports marketing, certain brand-athlete partnerships have revolutionized how companies advertise through sports personalities. These collaborations not only boosted sales but transformed entire industries, creating marketing strategies that are still studied today. This poll tests your knowledge of one of the most groundbreaking sports endorsement deals in history that changed the landscape of athletic footwear forever.

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