Which food company launched the first modern digital loyalty program that allowed customers to earn points for purchases and redeem them for free food items?

In today's competitive food retail landscape, loyalty programs have become essential tools for building customer relationships and gathering valuable consumer data. These programs have evolved significantly over the decades, with certain food brands and retailers leading the innovation. Test your knowledge about the history and impact of these customer retention strategies that have transformed how we shop for our favorite foods.

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Starbucks with its Starbucks Rewards program in 2008
McDonald's with its McDollars program in 2002
Whole Foods with its Whole Body program in 2006
Subway with its Sub Club card program in 2001