Which groundbreaking customer loyalty program, launched in 2004, allowed members to earn 'karma points' on purchases that could be donated to charity or used for discounts on spiritual workshops?

Religious bookstores, temples, churches, and spiritual centers often have unique approaches to customer engagement and retail management. Their merchandising strategies balance commercial interests with spiritual values. This trivia question explores an innovative loyalty program that revolutionized religious retail in the early 2000s and helped strengthen community bonds while boosting sales of spiritual texts and products.

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Enlightened Rewards (Bodhi Books & Blessings)
Soul Credits (Spirit & Sanctuary Stores)
Faith Points (Covenant Retail Group)
Divine Dividends (Sacred Commerce Collective)