Which famous CEO returned to their company in 1997, eliminated 70% of the product line, and launched the iconic 'Think Different' campaign that revitalized the brand?

Famous CEOs often make bold decisions that transform companies and create legendary brand stories. This poll tests your knowledge about one of the most significant brand revivals in modern retail history, led by a CEO who took extraordinary measures to save a failing company. Test your knowledge of this famous turnaround story that changed the trajectory of one of the world's most recognizable brands.

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• Steve Jobs (Apple)
• Howard Schultz (Starbucks)
• Marissa Mayer (Yahoo)
• Satya Nadella (Microsoft)

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